Unsupervised Text Classification for Marketing Analytics
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Unsupervised Text Classification for Marketing Analytics

Highlights

Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview of unsupervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course uses Jupyter Notebooks and the coding environment Google Colab, a browser-based Jupyter notebook environment. Files are stored in Google Drive. This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

About the Course Provider

Coursera provides access to more than 3000+ courses across a wide variety of subjects in parntership with different universities and organizations.

Course by

  • self
    Self paced
  • dueration
    Duration 13 hours
  • domain
    Domain Data Science & AI
  • subs
    Monthly Subscription
    Course is included in
    1. Starter @ AED 99 + VAT
    2. Professional @ AED 149 + VAT
  • fee
    Buy Now Option not available
  • language
    Language English