賽局與產業競爭策略 (Game Theory and Business Strategy)
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賽局與產業競爭策略 (Game Theory and Business Strategy)

Highlights

透過個案故事和邏輯推演,帶領學生認識賽局理論的核心觀念,幫助學生建立一套完整實用的策略思考架構,並將之應用在各種商業決策,包括產品企劃、定價、談判、行銷、銷售與人際溝通。這門課和其他所有賽局理論課程不同,沒有數學、不討論理論模型,而是把學生帶入歷史上不同經理人所曾經面對的決策情境。

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Course by

  • self
    Self paced
  • domain
    Domain Business & Management
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  • language
    Language Chinese