Our Courses

What is Social?

What is Social?

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. \n\nWhile the course can be audited for free, paid learners will receive additional content beyond the course basics.

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  • 7 hours
  • English
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Business English: Meetings

Business English: Meetings

This course will teach you vocabulary and skills related to participating in meetings. You will learn terms and phrases used both in email and in speaking to arrange, participate in, and conclude meetings. The goals of this course are to enable you to participate effectively in on-site meetings and teleconferences and to prepare you to write a proposal as an outcome of a meeting.
Course Learning Objectives

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  • 24 hours
  • English
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Brand New Brand

Brand New Brand

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.

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  • 25 hours
  • English
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Digital Marketing Capstone

Digital Marketing Capstone

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses.\n \nThis capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan.

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  • 14 hours
  • English
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High Performance Collaboration: Leadership, Teamwork, and Negotiation

High Performance Collaboration: Leadership, Teamwork, and Negotiation

Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation.
Recurring course sessions repeat every 2 weeks on Monday with an enrollment period of 5 days.

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  • 14 hours
  • English
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Introduction to Game Design

Introduction to Game Design

Welcome! This course is an introduction to the primary concepts of gaming, and an exploration of how these basic concepts affect the way gamers interact with our games. In this course you will understand what defines a “game” and the mechanics and rules behind different types of games. Through four linked assignments you'll learn ways to create and describe a game concept, and specifically what makes a compelling game. This course focuses on the conceptual underpinnings of games, and all assignments can be completed with a pencil and paper – no previous programming knowledge is required.

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  • 6 hours
  • English
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Global Impact: Business Ethics

Global Impact: Business Ethics

Global business ethics is the study and analysis of how ethics and global business are connected. Because commerce is about markets, and markets entail exchanges between people and groups of people, commerce is about human relationships.. \n\nOne of the important challenges in global business is working out the extent of these obligations in the interrelationships between businesses and the particular local cultures in which that business operates.

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  • 10 hours
  • English
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Tricky American English Pronunciation

Tricky American English Pronunciation

In this course, you’ll practice the sounds of American English that might sometimes be confusing. You'll practice both consonant and vowel sounds. You’ll also learn about the things that give English its special “music,” such as how to stress the right syllable in a word, how to make your voice go up and down in a natural-sounding melody, and how to naturally connect sounds and words.

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  • 21 hours
  • English
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Managing the Organization

Managing the Organization

This course is intended to help you become a better manager by helping you more fully understand and deal with the complexities and challenges associated with managerial life in organizations.

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  • 13 hours
  • English
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3D Data Visualization for Science Communication

3D Data Visualization for Science Communication

This course is an introduction to 3D scientific data visualization, with an emphasis on science communication and cinematic design for appealing to broad audiences.

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  • 32 hours
  • English
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Camera Control

Camera Control

Welcome to Course Two of Photography Basics and Beyond: From Smartphone to DSLR! Now that you have a broad understanding of the various types of cameras, the importance of setting up Menus and Functions to gain control in your photography, and the difference between Auto and Program exposure modes, you are ready to move into even greater Camera Control!

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  • 13 hours
  • English
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Ideas from the History of Graphic Design

Ideas from the History of Graphic Design

This condensed survey course focuses on four key periods or themes from the history of design in the West. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work.

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  • 10 hours
  • English
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Marketing in a Digital World

Marketing in a Digital World

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.

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  • 29 hours
  • English
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Product Design: The Delft Design Approach

Product Design: The Delft Design Approach

Learn to design meaningful products and services in this introductory design course.

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  • 35
  • English
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Entrepreneurship I: Laying the Foundation

Entrepreneurship I: Laying the Foundation

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena.

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  • 18 hours
  • English
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Business Growth Strategy

Business Growth Strategy

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.

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  • 11 hours
  • English
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The Importance of Listening

The Importance of Listening

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

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  • 8 hours
  • English
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Adjectives and Adjective Clauses

Adjectives and Adjective Clauses

Being able to adeptly use adjective clauses in speaking and writing is useful for upper level English learners. Adjectives and adjective clauses are very common in English, so students need to be able to understand them when they see them or hear them. Students often struggle to bring complexity to their speaking and writing and adjective clauses can be a great way to do this.\n\nPlease note that all of the lectures and practice activities are available for free, but taking the quizzes and getting feedback on assignments are only available in the paid version

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  • 25 hours
  • English
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Conjunctions, Connectives, and Adverb Clauses

Conjunctions, Connectives, and Adverb Clauses

This is the second course in the Learn English: Advanced Grammar and Punctuation specialty. In this course, you will learn about a lot of different ways to join ideas to make more complex and interesting sentences. You'll learn about two types of conjunctions, many other types of connectives, and adverb clauses. You'll also learn about how to punctuate all of these expressions and the types of sentences they create.

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  • 22 hours
  • English
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Data Structures

Data Structures

A good algorithm usually comes together with a set of good data structures that allow the algorithm to manipulate the data efficiently. In this online course, we consider the common data structures that are used in various computational problems. You will learn how these data structures are implemented in different programming languages and will practice implementing them in our programming assignments. This will help you to understand what is going on inside a particular built-in implementation of a data structure and what to expect from it.

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  • 25 hours
  • English
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Number Theory and Cryptography

Number Theory and Cryptography

A prominent expert in the number theory Godfrey Hardy described it in the beginning of 20th century as one of the most obviously useless branches of Pure Mathematics”. Just 30 years after his death, an algorithm for encryption of secret messages was developed using achievements of number theory. It was called RSA after the names of its authors, and its implementation is probably the most frequently used computer program in the world nowadays. Without it, nobody would be able to make secure payments over the internet, or even log in securely to e-mail and other personal services.

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  • 17 hours
  • English
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Digital Transformation

Digital Transformation

Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age.

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  • 14 hours
  • English
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Human Resources Management Capstone: HR for People Managers

Human Resources Management Capstone: HR for People Managers

This specialization provides a robust introduction to the key principles, policies, and practices of human resource management, with a focus on understanding managerial choices and constraints, acquiring and onboarding talent, managing employee performance, and rewarding employees. The capstone project provides learners with the opportunity to apply these key principles and practices to a real-world workplace (including a learner's own workplace if desired).

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  • 15 hours
  • English
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Cyber Threats and Attack Vectors

Cyber Threats and Attack Vectors

Data breaches occur nearly every day. From very large retailers, down to your fantasy football website, and anywhere in between, they have been compromised in some way. How did the attackers get in? What did they do with the data they compromised? What should I be concerned with in my own business or my systems? This course is the second course in the Practical Computer Security. It will discuss types of threats and attack vectors commonly seen in today’s environment. I hate to be the bearer of bad news, but threats are all over the place!

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  • 12 hours
  • English
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Exploring and Producing Data for Business Decision Making

Exploring and Producing Data for Business Decision Making

This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes. Specifically, you will learn how to summarize data and learn concepts of frequency, normal distribution, statistical studies, sampling, and confidence intervals.

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  • 23 hours
  • English
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