Highlights
This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
About the Course Provider
Coursera provides access to more than 3000+ courses across a wide variety of subjects in parntership with different universities and organizations.