Digital Marketing Analytics

Highlights

Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent and action data of the consumers. A careful examination of the consumer or prospective consumer’s digital activity can provide deep insights that can make a company create winning products and cement its leadership position in the markets. This is a beginner-level course and revolves around the essential digital marketing platforms, actions, and key performance indicators or KPIs, and how those KPIs can be meaningfully translated into business actions. In this course, you will learn the fundamental concepts and principles of digital marketing analytics and how to use tools such as Google Analytics to track and analyze the performance of your digital marketing campaigns and understand the behavior of your audience. You will also learn how to use social media platforms to engage with your customers and measure the success of your social media marketing efforts. In addition to gaining a solid foundation in digital marketing analytics, you will also learn how to apply these principles to your own business or organization. You will learn how to identify the most important metrics for your business and develop strategies to improve your digital marketing performance. By the end of the course, you will have the knowledge and skills you need to succeed in the field of digital marketing analytics. Throughout the course, you will be exposed to real-world examples and used cases to help you understand the practical applications of digital marketing analytics. You will learn how to set up tracking and measurement systems, collect and analyze data, and use the insights you gain to improve the effectiveness of your digital marketing efforts. It is a beginner-level course, so there are no prerequisites for the course. Only skills that are needed are internet browsing and familiarity with social media platforms and fluency with the English language. You will need a laptop and wifi connection, a Google Analytics account, and social media accounts to practice as we progress in the course. You will have the following skills after the successful completion of the course: 1. Create a digital marketing plan 2. Create Ad Campaigns on Google Ads and use KPIs to evaluate the performance of campaigns 3. Use Google Analytics to get important data for marketing performance 4. Optimize the brand website for Google search engine 5. Use the latest technologies for digital marketing