Highlights
This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.
Learners who successfully complete this course will be able to:
- Discuss the fundamentals of market research
- Reflect on the research process
- Formulate research questions and research objectives
- Develop a research proposal
- Ethics in market research
This course is for market research analysts, social media strategists, marketing managers, product managers and market researchers.
About the Course Provider
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