Highlights
Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
About the Course Provider
Coursera provides access to more than 3000+ courses across a wide variety of subjects in parntership with different universities and organizations.
