行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
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行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

Highlights

課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。

About the Course Provider

Coursera provides access to more than 3000+ courses across a wide variety of subjects in parntership with different universities and organizations.

Course by

  • self
    Self paced
  • domain
    Domain Sales & Marketing
  • subs
    Monthly Subscription
    Course is included in
    1. Starter @ AED 99 + VAT
    2. Professional @ AED 149 + VAT
  • fee
    Buy Now Option not available
  • language
    Language Chinese