Business Model Innovation for Sustainable Landscape Restoration

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Land degradation is a widespread problem across the globe with serious consequences for the environment and all of society. Worsening land degradation caused by human activities is undermining the well-being of two-fifths of humanity, driving species extinctions and intensifying climate change. But there’s a huge potential for restoring landscapes: around two billion hectares of land, about two times the size of China, can be restored. In this MOOC we focus on the potential of business model innovation for the challenge of large-scale landscape restoration. We take a partnership approach and make a bridge between ecology and economy. Learners get to design their own innovative business model for landscape restoration with 4 returns: return of natural capital, return of social capital, return of inspiration and return of financial capital. You move from ideation towards successful implementation. Each step is illustrated with three real-life cases of landscape restoration in Spain, Iceland and Portugal. We highlight the following elements over a period of 8 weeks: 1. Vision Formulation 2. Systems Analysis 3. Stakeholder Analysis 4. Opportunity Analysis 5. Business Model Design 6. Solution Validation 7. Assessment & Monitoring 8. Reflection & Iteration This MOOC provides you with a meaningful opportunity to start contributing to the UN Decade on Ecosystem Restoration (https://www.decadeonrestoration.org/ ), which aims to prevent, halt and reverse the degradation of ecosystems on every continent and in every ocean. Your participation is more relevant now than ever! This MOOC builds on the MOOC "A Business Approach to Sustainable Landscape Restoration" but can also be followed as a stand-alone. In the first MOOC you get comprehensive knowledge of landscape degradation and landscape restoration from both the perspective of natural science and from an economics and management perspective. (https://www.coursera.org/learn/landscape-restoration-sustainable-development/home/welcome ) These MOOCs are designed by ENABLE, a consortium of: Erasmus University Rotterdam, Commonland, United Nations University Land Restoration Training Programme, Spanish National Research Council (CSIC-CEBAS), and Nova School of Business & Economics. ENABLE was co-funded by the Erasmus+-programme of the European Union.