Generative AI for Business Leaders
This condensed course is designed to equip business leaders with an essential understanding of generative artificial intelligence.
Advertising with Meta
This Pathway will throw light upon how it is imperative for individuals and businesses to employ Cybersecurity in the usage of IoT.
How Google does Machine Learning
This course explores what ML is and what problems it can solve. The course also discusses best practices for implementing machine learning.
دوراتنا
Blockchain and Business
Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property.
- مقدم بواسطة
التعلم الذاتي 
56 ساعات 
الإنجليزية
AED 274.99 + VAT
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What is news?
This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia, print, visual and broadcast, and how professional journalists effectively use each format.
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- التعلم الذاتي
- 16 ساعات
- الإنجليزية
AED 274.99 + VAT
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Developing An Entrepreneurial Mindset: First Step Towards Success
This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. This course provides learners with insights to re-frame their thinking in order to maximize their chances for success.
- مقدم بواسطة
- التعلم الذاتي
- 14 ساعات
- الإنجليزية
AED 274.99 + VAT
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Optimizing a Website for Google Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
- مقدم بواسطة
- التعلم الذاتي
- 14 ساعات
- الإنجليزية
AED 274.99 + VAT
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Creative Writing: The Craft of Setting and Description
In this course aspiring writers will be introduced to the techniques that masters of fiction use to ground a story in a concrete world. From the most realist settings to the most fantastical, writers will learn how to describe the physical world in sharp, sensory detail. We will also learn how to build credibility through research, and to use creative meditation exercises to deepen our own understanding of our story worlds, so that our readers can see all that we imagine.
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- التعلم الذاتي
- 7 ساعات
- الإنجليزية
AED 274.99 + VAT
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Investment Strategies and Portfolio Analysis
In this course, you will learn about latest investment strategies and performance evaluation. You will start by learning portfolio performance measures and discuss best practices in portfolio performance evaluation. You will explore different evaluation techniques such as style analysis and attribution analysis and apply them to evaluate different investment strategies. Special emphasis will be given to recent financial market innovations and current investment trends.
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- التعلم الذاتي
- 15 ساعات
- الإنجليزية
AED 274.99 + VAT
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The fundamentals of hotel distribution
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
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- التعلم الذاتي
- 16 ساعات
- الإنجليزية
AED 274.99 + VAT
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Academic Discussions in English
This is the third course in the Learn English: Advanced Speaking and Listening specialization. In this class you will learn about different types of conversations you will have in academic settings. You will also learn some strategies for helping you understand other people's meaning and for helping you express yourself effectively. Learners will record several videos of themselves participating in assigned group discussions with their own friends and upload the videos for peer feedback.
- مقدم بواسطة
- التعلم الذاتي
- 25 ساعات
- الإنجليزية
AED 274.99 + VAT
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The Marketing Plan
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
- مقدم بواسطة
- التعلم الذاتي
- 17 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
- مقدم بواسطة
- التعلم الذاتي
- 30 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Information & Digital Literacy for University Success
This Specialization is aimed at preparing students for undergraduate study in an English-speaking university. The course equips you for full participation and engagement with your studies by building awareness and understanding of the core values and expectations of academic culture, and providing you with practical strategies to apply to your studies. In this course, you will learn how to develop your Information & Digital Literacy Skills to help you achieve success in your university studies. After completing this course, you will be able to:
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- التعلم الذاتي
- 35 ساعات
- الإنجليزية
AED 274.99 + VAT
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Pattern Discovery in Data Mining
Learn the general concepts of data mining along with basic methodologies and applications. Then dive into one subfield in data mining: pattern discovery. Learn in-depth concepts, methods, and applications of pattern discovery in data mining. We will also introduce methods for data-driven phrase mining and some interesting applications of pattern discovery.
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- التعلم الذاتي
- 17 ساعات
- الإنجليزية
AED 274.99 + VAT
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Introduction to Web Development
This course is designed to start you on a path toward future studies in web development and design, no matter how little experience or technical knowledge you currently have. The web is a very big place, and if you are the typical internet user, you probably visit several websites every day, whether for business, entertainment or education. But have you ever wondered how these websites actually work? How are they built? How do browsers, computers, and mobile devices interact with the web? What skills are necessary to build a website?
- مقدم بواسطة
- التعلم الذاتي
- 22 ساعات
- الإنجليزية
AED 275 + VAT
اعرف المزيد
Big Data Analysis with Scala and Spark
Manipulating big data distributed over a cluster using functional concepts is rampant in industry, and is arguably one of the first widespread industrial uses of functional ideas. This is evidenced by the popularity of MapReduce and Hadoop, and most recently Apache Spark, a fast, in-memory distributed collections framework written in Scala. In this course, we'll see how the data parallel paradigm can be extended to the distributed case, using Spark throughout.
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- التعلم الذاتي
- 28 ساعات
- الإنجليزية
AED 274.99 + VAT
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Pharmaceutical and Medical Device Innovations
This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.
- مقدم بواسطة
- التعلم الذاتي
- 13 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيد
UX Design Fundamentals
This hands-on course examines how content is organized and structured to create an experience for a user, and what role the designer plays in creating and shaping user experience. You will be led through a condensed process that acts as a roadmap for developing robust UI/UX design: from ideation and sitemapping, to the creation of paper and digital prototypes. Building on the design skills learned in Visual Elements of User Interface Design, you will apply this methodology to produce a digital prototype for a multi-screen app of your own invention.
- مقدم بواسطة
- التعلم الذاتي
- 13 ساعات
- الإنجليزية
AED 274.99 + VAT
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Essential Design Principles for Tableau
In this course, you will analyze and apply essential design principles to your Tableau visualizations. This course assumes you understand the tools within Tableau and have some knowledge of the fundamental concepts of data visualization. You will define and examine the similarities and differences of exploratory and explanatory analysis as well as begin to ask the right questions about what’s needed in a visualization.
- مقدم بواسطة
- التعلم الذاتي
- 13 ساعات
- الإنجليزية
AED 274.99 + VAT
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Functional Programming Principles in Scala
Functional programming is becoming increasingly widespread in industry. This trend is driven by the adoption of Scala as the main programming language for many applications. Scala fuses functional and object-oriented programming in a practical package. It interoperates seamlessly with both Java and Javascript. Scala is the implementation language of many important frameworks, including Apache Spark, Kafka, and Akka. It provides the core infrastructure for sites such as Twitter, Netflix, Zalando, and also Coursera.
- مقدم بواسطة
- التعلم الذاتي
- 56 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Managing as a Coach
Do you (or do you want to) manage employees? Have you ever wondered how to get better performance out of those you manage? Are you unsure if you are communicating effectively with your employees? If you answered “yes” to any of these questions, then this course – and its associated specialization – is for you!
Leadership and management responsibilities have changed dramatically, particularly in the last decade. In order to be an effective manager in increasingly fast-paced and complex organizational environments, coaching has become essential.
- مقدم بواسطة
- التعلم الذاتي
- 13 ساعات
- الإنجليزية
AED 274.99 + VAT
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Data Management and Visualization
Whether being used to customize advertising to millions of website visitors or streamline inventory ordering at a small restaurant, data is becoming more integral to success. Too often, we’re not sure how use data to find answers to the questions that will make us more successful in what we do. In this course, you will discover what data is and think about what questions you have that can be answered by the data – even if you’ve never thought about data before.
- مقدم بواسطة
- التعلم الذاتي
- 12 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Developing a Winning Marketing Strategy
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
You will be able to:
• Define marketing and describe how marketing creates value
- مقدم بواسطة
- التعلم الذاتي
- 17 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيدFinancial Accounting: Advanced Topics
In this course, you will explore advanced topics in financial accounting. You will start your journey with accounting for assets with more than one-year life. You will learn in detail how firms account for fixed assets. You will then move to financing of assets and discuss accounting for liabilities. The course will continue with an in-depth exploration of shareholders’ equity. Finally, you will critically evaluate preparation, components, and analysis of cash flows statement.
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- التعلم الذاتي
- 14 ساعات
- الإنجليزية
AED 274.99 + VAT
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Coaching Conversations
Throughout the Coaching Skills for Managers specialization, we’ve discussed many topics for improving coaching conversations with our employees. It is now time to put all of that theory and discussion into practice and examine great examples of common coaching conversations!
- مقدم بواسطة
- التعلم الذاتي
- 23 ساعات
- الإنجليزية
AED 274.99 + VAT
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Digital Marketing Analytics in Practice
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
- مقدم بواسطة
- التعلم الذاتي
- 20 ساعات
- الإنجليزية
AED 274.99 + VAT
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Enterprise System Management and Security
The world runs on computers. Your watch, your TV, your car. You might be familiar on how to operate each of these. Your home computer you are even more familiar with operating it. But what does it take to really take computer systems to the next level? - The enterprise level. In this course we discuss what makes home computing systems different from enterprise computing systems. This course will also help you prepare and design your own home lab to explore enterprise operating systems.
- مقدم بواسطة
- التعلم الذاتي
- 12 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيد