Try It: Marketing Funnels
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Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that:
- Introduce the product or service to the customer
- Explain to the customer how it solves a problem
- Answer questions about the product or service
- Entice the customer to purchase the product or service
Sharing the right materials with a customer at the right point in a marketing funnel can influence their purchasing decision by showing how it adds value to their life. Learn how to develop your own marketing funnel and use it to make decisions on what marketing channels to utilize and messages to create.
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