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The Good, Bad, and Ugly of Marketing - Jagdish Sheth

The Good, Bad, and Ugly of Marketing - Jagdish Sheth

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.

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  • 4 hours
  • English
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The 360º Corporation: Tools for Achieving Corporate Purpose

The 360º Corporation: Tools for Achieving Corporate Purpose

If you’ve heard the terms stakeholder capitalism, or sustainability, or ESG, corporate social responsibility, CSR, conscious capitalism, sustainable development goals, shared value, corporate citizenship, or purpose-driven company but don’t know exactly what they mean—or don’t know how to make these ideas come to life—then this course is for you.

Every business model and every operating decision has stakeholder trade-offs embedded in it. Profits to the bottom line are not always compatible with the interests of the stakeholders that surround the corporation.

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  • English
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Introduction to Image Generation - 简体中文

Introduction to Image Generation - 简体中文

本课程向您介绍扩散模型。这类机器学习模型最近在图像生成领域展现出了巨大潜力。扩散模型的灵感来源于物理学,特别是热力学。过去几年内,扩散模型成为热门研究主题并在整个行业开始流行。Google Cloud 上许多先进的图像生成模型和工具都是以扩散模型为基础构建的。本课程向您介绍扩散模型背后的理论,以及如何在 Vertex AI 上训练和部署此类模型。

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  • English
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A Practical Introduction to Test-Driven Development

A Practical Introduction to Test-Driven Development

To be a proficient developer you need to have a solid grasp of test writing before putting code into production. In this course, we will take a hands-on look at Test-Driven Development by writing and implementing tests as soon as week one. TDD starts with good unit tests, so we will start there. Topics will also cover translating user specs into unit tests, applying the Red-Green-Refactor mantra, and applying mocks in python with the unittest.mock module. Once finished, you will have covered all the steps of TDD before development

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  • 15 hours
  • English
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Google Workspace Admin: Securing

Google Workspace Admin: Securing

This is a Google Cloud Self-Paced Lab. In this lab, you will explore just a few of the security policies and features that are available to you in Google Workspace.

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  • 1 hour
  • English
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Packet Sniffing with Wireshark: Create Your First Filters

Packet Sniffing with Wireshark: Create Your First Filters

This guided project, Packet Sniffing with Wireshark: Create Your First Filters, will help an intermediate security analyst who is looking to use packet sniffing with Wireshark to capture, display, and observe specific HTTP and HTTPS packets.

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  • 2 hours
  • English
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Technology Commercialization, Part 1: Setting up your Idea Filtering System

Technology Commercialization, Part 1: Setting up your Idea Filtering System

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

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  • 8 hours
  • English
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Value and Business Decision Making

Value and Business Decision Making

This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”. It is an introduction to time value of money and will help the learner understand the basics of finance with the ultimate goal of valuing a company from a societal lens.

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  • 30 hours
  • English
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HTML Tutorial

HTML Tutorial

Go from ZERO programming knowledge to creating your first functional website with the W3Schools HTML tutorial! As one of the most essential web developer skills, knowing HTML gives you the ability to create and design st…

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  • 3 hours
  • English
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Introduction to Biology: Ecology

Introduction to Biology: Ecology

Ecology is all about connections. In this course, we’ll see how interdependent every living thing is and how people are impacting the natural world. Like all sciences, ecology isn’t just a list of known facts– it’s also a process. I love telling stories, and I’ve included many stories about how we’ve come to know what we know about ecology through observations and experiments.

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  • 19 hours
  • English
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Data Analysis in Python with pandas & matplotlib in Spyder

Data Analysis in Python with pandas & matplotlib in Spyder

Code and run your first Python script in minutes without installing anything!
This course is designed for learners with no coding experience, providing a crash course in Python, which enables the learners to delve into core data analysis topics that can be transferred to other languages. In this course, you will learn how to import and organize your data, use functions to gather descriptive statistics, and perform statistical tests.
To allow for a truly hands-on, self-paced learning experience, this course is video-free.

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  • 11 hours
  • English
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Using Google Forms to Analyze User Research Data

Using Google Forms to Analyze User Research Data

User Research is at the heart of creating engaging, user friendly, and successful products, services, and designs.

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  • 3 hours
  • English
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Improving Content Mastery with Quizlet

Improving Content Mastery with Quizlet

By the end of this project, you will be ready to use Quizlet to help students master any content.

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  • 3 hours
  • English
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3D Printing Hardware

3D Printing Hardware

This course will provide an in-depth exploration of desktop 3D printing hardware. It will examine the history of desktop 3D printing and demonstrate how 3D printers are made and how they work. This course will also provide step-by-step instructions for how to use and repair a 3D printer. It will also explore the different types of materials that can be 3D printed and will demonstrate how you can create various objects using these tools and materials. Learners who complete this course will be able to successfully operate, repair, and upgrade a 3D printer.

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  • 31 hours
  • English
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Digestion, Micturition, and Reproduction

Digestion, Micturition, and Reproduction

In this course on Digestion, Micturition, and Reproduction, you will learn about the wonderful diversity of the digestive, urinary, and reproductive systems and the medical language that is used to describe these systems. Throughout each Lesson, the roots of terms are explained to help students understand how medical terminology works in healthcare and to increase their knowledge and understanding of the material discussed.

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  • 10 hours
  • English
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Program Gate Reviews with ClickUp

Program Gate Reviews with ClickUp

By the end of this guided project, you will be fluent in creating Program Gate Review artefacts for the Planning Phase for diverse programs.

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  • 2 hours
  • English
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Detect and Mitigate Ethical Risks

Detect and Mitigate Ethical Risks

Data-driven technologies like AI, when designed with ethics in mind, benefit both the business and society at large. But it’s not enough to say you will “be ethical” and expect it to happen. We need tools and techniques to help us assess gaps in our ethical behaviors and to identify and stop threats to our ethical goals. We also need to know where and how to improve our ethical processes across development lifecycles. What we need is a way to manage ethical risk.

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  • 19 hours
  • English
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Trading Algorithms

Trading Algorithms

This course covers two of the seven trading strategies that work in emerging markets. The seven include strategies based on momentum, momentum crashes, price reversal, persistence of earnings, quality of earnings, underlying business growth, behavioral biases and textual analysis of business reports about the company.

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  • 13 hours
  • English
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Human Resources Analytics

Human Resources Analytics

With advances in technology and cloud computing, there are now numerous data sources available to guide decision-making and drive organizational success. Harvesting the right kind of data requires that HR teams possess strong analytical skills; high-performing HR teams know that their function is to leverage data as a “decision science” by identifying metrics and data sources that deliver organizational insights. In order to do so, HR must ensure that metrics and measures are used effectively to achieve strategic goals.

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  • 6 hours
  • English
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Physician/Student Opioid Use Disorder Medication Assisted Treatment Waiver Training

Physician/Student Opioid Use Disorder Medication Assisted Treatment Waiver Training

This online course opportunity is made possible through a joint partnership with University of Virginia School of Medicine (UVASOM) and Nursing (SON) and the American Academy of Addiction Psychiatry (AAAP), Data 2000 spo…

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  • English
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AutoML for Computer Vision with Microsoft Custom Vision

AutoML for Computer Vision with Microsoft Custom Vision

Welcome to this hands-on project on using Microsoft's Custom Vision service for automated machine learning or AutoML as it's popularly known.

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  • 2 hours
  • English
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Building Culture in a Scale Up

Building Culture in a Scale Up

Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives.

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  • 10 hours
  • English
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Privacy Law and Data Protection

Privacy Law and Data Protection

What does it take to comply with privacy laws?

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  • 12 hours
  • English
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Linux: I/O Redirection for DevOps

Linux: I/O Redirection for DevOps

In this 1-hour long project-based course on Linux i/o redirection for DevOps you will be working entirely on the command line and using powerful Linux commands and redirection operators to learn how input and output redirection works in Linux.

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  • 3 hours
  • English
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Generate an Invoice with LibreOffice Base

Generate an Invoice with LibreOffice Base

By the end of this project, you will have used a LibreOffice Base query to retrieve data from a database and used the query results to build an invoice with the LibreOffice Base reporting feature.

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  • 2 hours
  • English
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