Highlights
In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see "marketing in action"� in the business world.
You will be able to:
- Define all elements of the marketing mix and explain the role each element plays in creating value
- Compare different pricing models
- Evaluate the use of different channels of distribution by existing businesses
- Critique advertising execution
- Create a persuasive advertising piece
This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.
About the Course Provider
Coursera provides access to more than 3000+ courses across a wide variety of subjects in parntership with different universities and organizations.
