أبرز محتويات الدورة
In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see "marketing in action"� in the business world.
You will be able to:
- Define all elements of the marketing mix and explain the role each element plays in creating value
- Compare different pricing models
- Evaluate the use of different channels of distribution by existing businesses
- Critique advertising execution
- Create a persuasive advertising piece
This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.
حول مقدم الدورة
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