Highlights
In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
About the Course Provider
Coursera provides access to more than 3000+ courses across a wide variety of subjects in parntership with different universities and organizations.
